Apple AirTags have steadily gained popularity in the smart tag market. A recent report highlighted that 69% of smart tag buyers in late 2024 chose an Apple AirTag. This marks a significant rise from 45% in early 2022. In contrast, Tile, the category pioneer now owned by Life360, has seen its market share fall to 11% from 17% during the same period. Samsung's Galaxy SmartTags now hold second place. Interestingly, the technology behind AirTags resembles concepts like Opportunity Driven Multiple Access (ODMA) or Multihop Cellular Networks (MCNs), which I have previously explored . A similar approach has also been discussed regarding Bluetooth-based Ad-Hoc networks . How Do They Work? AirTags primarily use Bluetooth Low Energy (BLE) to communicate with nearby Apple devices that are part of the Find My network. This vast network consists of millions of Apple devices, including iPhones, iPads, and Macs, which can detect AirTags and securely relay their location back to the owner. Addit...
This is a very nice and easy description of technology evolution.
ReplyDeleteCan you please help understand why USSD is not part of the 4G (EPC) and 5G (NGCN)? Will USSD get obsolete as the mobile networks phase out 2G and 3G? Would it not be challenging, considering that mobile banking as an evolving service is highly dependent on USSD? Thanks
There is an equivalent feature in LTE called USSI. Unfortunately it's not been implemented by many networks.
DeleteThank you Zahid. Why is that so? I am trying to evaluate from a third party perspective, whether investing in new USSD gateways is worth undertaking, or is it at a risk of obsolesce?
ReplyDeleteDepends on which part of the world. Areas where 2G and/or 3G will be around (like Sub-Saharan Africa) will continue using USSD. Western world now uses Apps to do the same things.
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